Hey,
Sarah, Oliver, and I took a walk through the desert this week. I brought my phone along and filmed some of it. Cactus, mountains, wide-open views. The kind of scenery that's still a little hard for me to believe is right outside our door.
I was hoping we'd see some wildlife.
We didn't see a single critter.
But as the light started changing, the desert put on a pretty good show of its own.
At the end of the video, I said, “Well, I hope you enjoyed our walk. We didn't get to see any critters today, but the sunsets did not disappoint.”
That pretty much sums it up.
I've spent a lot of this week working on websites, writing, recording, and editing. I published an article about turning one good idea into a week's worth of marketing. I recorded a longer YouTube video. And yes, I took that little desert walk and shared it across Instagram, Facebook, TikTok, LinkedIn, X, YouTube, and Google Business.
Apparently, even my evening walk has a marketing plan now.
But here's what I've been thinking about.
I've spent a good part of my career figuring out how to do more. More transactions. More offices. More projects. More systems to keep it all running.
There's nothing wrong with building things. I still love it.
I'm just trying to get better at asking what all that building is for.
I've been working on a new direction for my website, and one of the lines I keep coming back to is:
“Build a Business That Gives You Room to Live.”
It's an easy sentence to put on a homepage. The harder part is making sure I actually live it.
For me, that means making room for evenings like this one. A walk with Sarah and Oliver. Some fresh air. A desert sunset. No appointments. No need for anything particularly productive to happen.
And sure, I made a video out of it. Old habits die hard.
But I'd like this next chapter to have more moments that are worth experiencing even if nobody ever sees the video.
We went looking for critters. We came home with a sunset.
I'll take that trade.
Have you had one of those moments lately, when something didn't go as planned but turned out better anyway?
Hit reply. I'd love to hear it.
Jason
P.S. For the real estate and marketing folks, here's the article I published this week: One Blog Post, a Week of Real Estate Marketing. It's how I'm trying to create more useful content without making seven completely different things every week.