I did that thing again this week.
I started with a pretty simple idea: clean up JasonFox.me and make it feel more like what I’m actually working on now.
Then, somehow, I had BUILD, INVEST, REINVENT, Seattle + Tucson, The 14 Systems, HighLevel, new articles, new pages, and a growing collection of things that all made sense individually.
Individually is doing a lot of work there.
At some point I stepped back and realized I did not need another page.
I needed to figure out whether the pages I already made were actually talking to each other.
Does this button go anywhere useful?
Does this article lead someone to the next thing they would actually care about?
Does the site tell one story, or does it feel like I gave someone access to every browser tab in my brain?
Also, why was there still a random lime-green hover effect on the site? I honestly have no answer for that one.
That was basically the week.
Not building something new. Trying to make the things I already built make sense together.
Which, if I’m being honest, is probably a pretty good description of where I’m at in general.
I’ve built a lot of things over the years—brokerages, teams, websites, systems, databases, processes. Some worked great. Some got complicated because I kept adding to them instead of stopping long enough to ask whether they were still helping.
I’m trying to get better at that.
Not “what else can I add?”
More like, “what is worth keeping, what is just noise, and how do the good pieces work together better?”
That applies to work. It applies to the site. It applies to figuring out Seattle and Tucson. Probably applies to life in general.
So that’s where I’m at this week.
Still building. Just trying not to build fifteen separate things that all need their own instruction manual.
And yes, I killed the lime-green hover effect.
Jason
P.S. I’m liking the site more now that it feels less like a finished product and more like a place to document what I’m actually figuring out.